About us

We are a Toronto-based E-Commerce brand aimed at creating everyday products to help remove the stigma around Mental Health. Our mission is to empower patients to openly discuss and seek the treatment they require for their Mental well-being 

We realized that although Mental Health is becoming a more prominent topic, it is still heavily stigmatized and misunderstood by society. Many patients are hesistant to talk about their Mental Health and seek the treatment that they deserve. The support for Mental Health is growing larger but there are still obstacles preventing people from speaking up about their disorders.

That's why we created B-OK. A brand aimed at helping advocates voice their support for Mental Health and empowering patients to express their Mental Disorders and seek the support they need.

Join us in our mission in de-stigmatizing Mental Health!

Our Founder's Story

B-OK was founded by Brandon Shum who struggled with Mental Health for 10+ years. It stemmed from a toxic childhood household that involved daily physical and emotional abuse. Overtime, he developed numerous mental health disorders including Depression, Anxiety, OCD and Borderline Personality Disorder. He grew up isolated with no recollection of parental love or support.


But through his adversities, he developed a passion for Mental Well-Being. He realized that Mental Health was often on the backburner and people often neglect it until disorders start to appear. He envisioned a world where Mental Health was a regular topic, similar to physical health and people would discuss their Mental Well-Being similar to how they talk about fitness. So he founded B-OK, a lifestyle brand revolved around spreading awareness and the importance of Mental Health. A brand that hopes to make Mental Health a priority to society. He believes that by exposing society to the importance of Mental Health, it will motivate individuals to consistently evaluate and improve their Mental Well-Being.

He founded B-OK with one goal: To make Mental Well-Being a priority for all.

Every Sale Donates to the CMHA and MHA

A portion of our proceeds go towards helping Canadians and Americans suffering from Mental Health. We aim to help both Mental Health Associations expand their support systems to provide more patients with the treatment they require. By shopping at B-OK, you're not only receiving a meaningful product but also helping millions of Canadians and Americans.